Zonbu, a 2006 Silicon Valley startup founded by Alain Rossman and Gregoire Gentil, has released the $99 Zonbox. Described as a zero-emissions computer, the fanless low-power Zonbox runs on an Intel compatible 1.2Mhz CPU, 512 MB RAM, and a 4GB flash drive - all contained in a small form factor case. Not much space for your files, right? Well, on top of your $99, you will also need to pony up a monthly subscription fee which automatically backups your data over an Internet connection onto Zonbu’s servers. Starting at $12.95/month and going as high as $19.95/month, storage options range from 25GB to 100GB. If you don’t want to agree to a two year subscription agreement, and would rather pay month-to-month, your $99 Zonbox becomes your $249 Zonbox. That’s getting real close to an entry level PC from any of the major manufacturers, as well as halfway to an equally small iMac with far better specs and no subscription.
The Zonbox really doesn’t excite me. It’s hard for me to figure out exactly who they’re targeting. The three big draws for the Zonbox are size, online backup, and low-energy consumption. Because of the locked-in nature of it’s less-than-stellar components, the Zonbox is not very attractive to anyone other than novice user’s who don’t use a computer for much more than checking email, surfing a couple of websites, and occasionally typing a letter. But how attractive will Zonbox be to such users when they learn it runs on that strange geek-worshiped OS called Linux? Doesn’t Apple already court those users? On that note, though, co-founder Alain Rossman is an Apple veteran who was behind the original Macintosh marketing – so if it can be done Rossman certainly has the proven track record.
The biggest sticking point for me is the subscription plan. It doesn’t take a math genius to realize as time goes on the cost of ownership increases dramatically with the Zonbox compared to a standard PC/Mac. The subscription model also scares off experienced users who might look at the Zonbox as a third or fourth computer to have around just for fun. A silent, Linux based thin client for the bathroom anyone? For the Zonbox to succeed I think Zonbu has to find a different pricing model or begin a costly product revamp. Where the Zonbox can find a profitable niche in today’s market is beyond me. If you’ve got an opinion, leave a comment and let me know. Read more about the Zonbox.